Developing Chinese Market
China has become the world's second largest economy country and the largest foreign exchange reserver. however, it still remain relatively lagging behind in the field of medical, instrumentation, high-tech, electronics, machinery, environmental protection technology, and it is always in urgent need of importing equipment and instruments form other countries, in order to up-grade the relative technology and improve people's health and living standards.
The number of Chinese middle class is about 300 million, and will increase more. This group have a great consume capability. Therefore, many companies selling imported products have a strong desire to purchase. But they have limited knowledge of English, know little foreign suppliers, and not familiar with international trade processes, which to some extent, affect the import procurement.